Occasionally we become aware of agents that are using one of the divisional logos, designatory letters or even making claims of membership in their marketing material when they do not appear on our website search facility. This can be for one of a number of reasons:
In all instances the agent may be misleading consumers and could potentially be committing a breach of the Consumer Protection from Unfair Trading Regulations (2008), more commonly known as CPRs.
If you become aware of an agent that appears to be misusing one of the divisional logos we would ask you to contact Propertymark via post or email firstname.lastname@example.org, providing details and where possible, evidence of the misuse of the logo.
The approach adopted by Propertymark is to request that such agents cease using the logos immediately and if no co-operation is received then the matter would be referred to the agent's local Trading Standards Authority for consideration of enforcement action. Since February 2013 we have addressed 1166 misleading claims to membership.
Propertymark have supported enforcement action by Trading Standards and on occasions this has resulted in a criminal prosecutions and fines imposed by the courts.