Elaine is passionate about property staging as a powerful marketing tool and is on a mission to dispel the myth that it’s simply a ‘nice to have’ aligned with interior design. Her multi award-winning business, Lemon and Lime Interiors, works with agents such as Knight Frank, Savills, and Fine & Country, helping clients secure offers up to 15% over guide price and sell up to four times faster than comparable unstaged homes.

A recognised thought leader in property marketing, Elaine is a sought-after speaker. She regularly appears at UK industry events, including Propertymark conferences, and has been featured in Estate Agent Today, The Times, The Daily Telegraph, and on TV shows including Channel 4’s Britain’s Most Expensive Houses and The Great House Giveaway.

A former mathematician and business coach, Elaine created Stageflow, the first app to track ROI on staging, and in 2023 launched the UK’s first training and coaching group for home stagers. Her first book, Sell High, Sell Fast, became an Amazon no.1 best-seller, and her second, How to Sell Your House, repeated that success in 2024.