In this session, Tim Wakelin explores the powerful relationship between automation and human connection. As Artificial intelligence continues to grow faster, smarter and more effective at generating leads into our inboxes and sales funnels, the real opportunity lies in how we respond. Because while technology can create enquiries only people can create relationships, build trust and turn leads into fee paying clients. In an industry that moves at pace and grows more competitive every day, success cannot be left to chance. The businesses that thrive will be those that not only invest in systems and software, but in their people. Tim’s talk will inspire you to rethink the balance between automation and human interaction and why training and coaching have never been more important. He will share some thoughts and ideas on the simple things that make a big difference and the 3 A’s of being an Awesome Agent!