Better Renting: How Positive Language Transforms Tenant Relations

As the UK rental market faces rising costs and a shortage of available properties, the strain on tenants and landlords remains high. Can changing the way we communicate help ease the pressure?

From reframing the terminology we use to addressing the stereotypes associated with tenants, a few subtle changes can build trust, create transparency, and support collaboration between property managers, landlords, and tenants.

In this webinar, Inventory Base will discuss practical ways to enhance tenant satisfaction, increase retention rates, and improve service. Whether you're a property manager, inventory clerk, landlord, or tenant advocate, this is an opportunity to drive positive change, improve services, and elevate the rental experience for all stakeholders.

Key Takeaways:

• The Impact of Words: How language shapes tenant experiences and relationships.
• Positive Terminology: Easy ways to use friendlier, more supportive language.
• Better Communication: Tips and examples to help improve conversations with tenants.
• Challenging Stereotypes: How to address and dispel common stereotypes.
• Creating Change: How you can help drive positive changes in the rental market.

Join Siân Hemming-Metcalfe, Operations Director at Inventory Base, and Natasha Terinova, Partner at REACH UK, for a discussion on how we can transform the tenant experience and drive positive outcomes for tenants and stakeholders alike. 

InventoryBase: Property inspection software

Our multi-award winning software has been designed to work with the residential and lettings market and built to provide Propertymark members with intuitive and responsive property reporting options across all systems and devices.

Speakers

Sian Hemming-Metcalfe

Operations Director, InventoryBase

Sián Hemming-Metcalfe is Operations Director at Inventory Base and a board advisor at ARLA Propertymark. With over 15 years of experience in property technology and compliance, she is a leading voice on risk management and tenancy reform.

She has worked extensively with letting agents, inventory professionals, and policymakers to drive higher standards and more efficient practices in the rental sector. Her latest white paper, Redefining Fair Wear and Tear – Adapting the Rental Market to the Realities of Modern Living, calls for a fundamental reset of outdated tenancy frameworks to reflect modern occupancy patterns.

As both a practitioner and industry advocate, Siân combines sector insight with a pragmatic, no-nonsense approach, helping agents navigate risk, protect landlords, and build more resilient businesses for the future.

Natasha Terinova

Partner, Reach UK

Natasha has been recognised as the 'Most Innovative Real Estate Technology Businesswoman of 2023' as well as one of the '50 Leaders of Sustainable Change', owing to her contributions to sustainability in the built environment. Her commitment to modernising and reducing the environmental impact of the built environment is evident as she facilitates future-forward transformations through strategic cross-sector collaborations and partnerships with real estate professionals.