Housing Insight Reports

Although the year to date has seen the economy take a more stable footing, which has assisted in bringing an enhanced level of consumer confidence to the housing market, it is important to consider there are still challenges ahead. The housing sector continues to suffer from a long-standing absence of available stock, within both the sales and rental sectors.

We entered July with a new government and the prospect of a reset in major housing policy areas. Despite this, and a wetter than normal July, prospective buyer registrations in the residential sales sector were up, and so too were the number of sales agreed. Reflecting seasonal trends alongside the anticipation of an August rate cut, most other sales metrics remained static.

June marks the beginning of the Great British Summer and a seasonal change in the activity of home buyers. Key demand metrics, including the number of prospective buyer registrations and the number of viewings, have reduced slightly as consumer attention turns to the holiday season. In the residential lettings sector supply and demand remains imbalanced, with tenant demand increasing in June and stock levels marginally decreasing.

While both sectors remain resilient, there is much that the next government can do to support buyers, renters such as improving the home buying/renting process and professionalisation of the sector via the regulation of agents. More broadly there is a need for a review of property taxes to make changes which stimulate supply and demand.

The residential sales sector has seen an early flurry of activity in April with prospective buyer registrations, new sales instructions, and the number of sales agreed all increasing. In the residential lettings sector, our members report an increase in the number of prospective tenant registrations. However, while stock levels have increased slightly, demand continues to outstrip supply.

Demand increased within the residential sales sector, with the number of buyers registered and the number of viewings per property both increasing. In the residential lettings sector, tenant demand decreased, and stock levels increased marginally. However, legislative change including the Renters (Reform) Bill and Housing (Scotland) Bill, continues to dominate the wider discourse.

In the residential sales sector, demand has temporarily slowed following the January post-Christmas bounce. Rents continue to fluctuate by location and property type, although there are some signs of stabilisation. As we progress into March and beyond, the re-establishment of seasonal trends should result in positive progress in both the sales and lettings sectors.

The new year has arrived and those who had delayed moving at the end of last year have returned to the market on mass. However, there has been little change in the economic environment that households must contend with. Interest rates are stable but are higher than those seeking mortgages or re-mortgages would prefer and inflation remains some way off UK Government targets.

December marks the end of an interesting and challenging year within the property market. In the wider economy interest rates have stabilised, however, inflationary concerns remain, and GDP growth has been anaemic. In response to these and other factors, house prices have fallen in some areas. In the PRS, tinkering by the UK and devolved governments and continued strong demand has caused rents to rise.

Economic uncertainty continues to pervade the UK economy and housing markets. In the residential sales sector, seasonal trends are undoubtedly weighing on market performance. In the lettings sector, supply and demand remain relatively static, but imbalanced with the equivalent of nine new applicants registered for each available property.

The Autumn statement had an upbeat feel and yielded some positive news for the housing industry. However, this is no time to celebrate while the cost-of-living crisis continues to limp on. In the letting sector, the number of new prospective tenants registered per member branch has decreased month on month since July 2023.

There has been a slight reduction in available properties for sale and this reflects ongoing market uncertainty. More concerningly, the vast majority of properties continue to sell below asking price pointing to a pricing correction despite average house prices continuing to rise. Governments across the UK continue to tinker with legislation and legislative programs, disincentivising landlords along the way. Supply in the PRS remains tight with far more applicant registrations than properties available.

There has been little urgency from governments across the UK to address the supply and demand issue by incentivising investment for landlords. The sales market is strong as we see a 29% rise in the number of new properties for sale when compared with last month.

As the number of viewings and valuations drop, this report indicates a shift to only the more serious homebuyers and sellers remaining proactive in the sales market. In the lettings market, we continue to see an alarming disparity in the number of homes available to rent when compared with growing demand from prospective tenants.

Despite disappointing national economic news, the number of valuations for sale conducted per branch has remained steady. The number of properties available to rent is 19 per cent lower than last year, while the number of new prospective tenants registering per member branch is up 27 per cent. This worrying mismatch between supply and demand continues to put pressure on rents.

Despite the current economic conditions, it is reassuring to see that the number of new prospective buyers coming to the market is only four per cent lower than last year when the sales market was in a frenzy. In terms of lettings, a worrying mismatch is continuing in supply and demand levels.

The fall in demand from buyers has allowed the number of homes available for sale to recover some. But we are seeing a steady level of transactions happening which is good news for the market and the wider economy. In the rental market, we are still seeing the demand for property grow but no increase in homes.

With the number of sales and appraisals month on month remaining healthy, a strong appetite continues within the sales market. In the lettings sector, the issue of undersupply remains with no movement seen in the number of properties available to rent. This translates to an average of 10 prospective tenants registering per available property.

There has been a lot of doomy whispers about the housing market since last Autumn, but the activity being seen by Propertymark agents paints a robust picture. Transaction levels year on year have been stable and listings of new properties coming to the market have also been steady. The lettings market remains very much out of balance with an average of ten registered applicants per property.

The average number of new prospective buyers registered per member branch rose from 39 in December to 70 in January. This jump in demand is a regular seasonal trend and suggests buyers have been waiting in the wings to start the hunt for their ideal home in the New Year.