Housing Insight Report: July 2025

The July 2025 Housing Insight shows steady sales with stronger appraisals, but affordability remains stretched amid high inflation and static interest rates. Rental demand continues to outpace supply, keeping competition intense despite slight stock growth.

Housing Insight Report, July 2025.jpg

This report is based on responses to a monthly survey of Propertymark member agents. The analysis is based on data provided by around 100 sales and 100 letting agents across the UK.

What's happening

Residential sales

Pricing and demand

Buyer registrations dipped, but realistic pricing is converting. Sales agreed per branch nudged higher, and appraisals rose — a forward signal for stock. Viewings per available property were steady.

Affordability and finance

With the base rate unchanged and inflation elevated, affordability remains stretched. Mortgage advances continued to climb while arrears and possessions showed slight movement — watchlist, not red flag.

Time to complete

Conveyancing timelines remain elongated, though trending gently down from prior peaks.


What's happening

Residential lettings

Supply vs demand

Rental stock improved marginally, but demand still overshoots supply by around six applicants per listing. Competition keeps rents firm overall.

Prices and performance

Average rents were broadly static month‑on‑month, with solid year‑on‑year growth. Tenancies agreed remained healthy.

Landlords and policy backdrop

Landlord sentiment is cautious amid policy discussions. Some exit intentions persist, constraining the pace of stock recovery.

Download the full report