15 May 2024 Titanic Belfast 9.30 – 16.30 National Conference

FREE for members

* In response to demand we doubled the size of our conference programme and continue to offer members a free place at an annual National or Regional Conference (exluding #PMOne). Members can also attend a second conference in the same year for the non-member rate of £100 +VAT.

Ticket prices

Members: FREE *
Non-members: £100 (+VAT)

Headline sponsor
Rightmove logo no tagline

Every year, over 80% of all time spent on property portals in the UK is spent on Rightmove. We want to put the power of our audience and tools behind agents. That way, you can get on with what you do best – making moves happen. We’re also passionate about supporting the industry and making your life easier. That's why we’ve created comprehensive and accredited training for estate and lettings agents. In 2022, we supported over 30,000 agents by delivering over 15,198 hours of CDP. 



Gary Elliott

Assessment Manager, Propertymark Qualifications

Gary plays a key role in bringing new qualifications and assessments to the property industry. He brings a wealth of assessment and qualification experience having worked in education and awarding sectors for over 20 years. Having gone full circle Gary started his career as an apprentice in the Army and now supports the design and development of the End-Point Assessment (EPA) for a range of apprenticeship standards.

His work also involves research for new qualifications, ways to improve our candidate experience, and the quality assurance processes for our existing qualifications. Keen to share some of the recent developments with you at this event, Gary is also looking forward to hearing your feedback which can help to shape future qualifications for the property industry.

Jason Lee

Head of Commercial, Propertymark

Jason is a vastly experienced sales and auction expert with a demonstrated history of building and growing companies. He worked in agency as both agent and supplier for over 25 years and is passionate about delivering excellent customer service and results. Jason takes pride in development, training and nurturing of all the team and watching them flourish. Multi-award winning in both agency and suppliers’ category from EA Masters, Sunday Times and Negotiator Awards.

Claire McNamee

Conveyancing and Non-Contentious Business - Lead, Law Society of Northern Ireland

Claire practised as a dual qualified solicitor in a commercial law firm in Belfast City Centre, providing advice on all aspects of commercial and residential property law. Claire joined the Law Society of Northern Ireland as Conveyancing and Non-Contentious Business – Lead in April 2023.


Law Society of Northern Ireland – People, Professionals and Property Wednesday @ 1:30 PM

James Munro

Head of the National Trading Standards Estate and Letting Agency Team (NTSELAT)

James joined the Trading Standards profession in 1989 and spent many years as an operational Trading Standards Officer working with local, regional and national enforcement agencies. He now leads the National Trading Standards Estate & Letting Agency Team, overseeing the regulation of estate agency work in the UK and the private rented sector in England. James has spoken at many property industry events and conferences over the last 10 years and has been involved in several collaborative projects to improve standards in the property sector. He is a Fellow of the Chartered Trading Standards Institute and a qualified coach and mentor.


National Trading Standards Wednesday @ 10:05 AM

Amanda O'Brien

Founder, Content for Estate Agents

Amanda O'Brien is the driving force behind Content For Estate Agents, the subscription service revolutionising online visibility for independent estate and letting agents in the UK. With a passion for elevating agents to the top of search results and boosting their lead generation through premium blog content, Amanda is a digital visibility whizz. Her 20-year journey in content writing, dedicated exclusively to the property industry since 2019, showcases her deep commitment to industry-specific expertise. A regular speaker at Propertymark events, Amanda's innovative approach makes it easy for agents to shine online.


Location, location… optimisation Wednesday @ 1:45 PM

Elaine Penhaul

Founder, Lemon and Lime Interiors

Elaine is passionate about property staging as a powerful marketing tool and keen to debunk the myth of staging being a ‘nice to have’ service aligned with interior design. Her multi award-winning UK property staging business is utilised by agents such as Knight Frank, Savills and Fine and Country. She aims to help agents, developers and home owners sell for offers up to 15% over guide price, four times faster than comparable unstaged homes.

Elaine is regularly quoted as a thought leader in property marketing. She has spoken internationally at venues from New Orleans to Brisbane and regularly features at UK events. She is has been quoted in publications such as Estate Agent Today, The Times and The Daily Telegraph and contributes to many property podcasts. Elaine launched Stageflow, the first app to evidence return on investment for staging to a worldwide market and 2023 saw Elaine create the first UK training and coaching group for stagers combining her earlier career in business coaching with her staging expertise. Her book Sell High, Sell Fast was published in October 2020 and immediately became an Amazon no.1 best-seller, book no 2 which will cover a wider range of marketing techniques for property is due out in summer 2024.


Sell high, sell fast Wednesday @ 3:00 PM

David Polley

Director Housing Supply Policy, Department for Communities

David’s area has responsibility for the development and implementation of most aspects of policy in relation to the Supply of Housing in tenures other than social housing, as well as the design and implementation of a programme of strategies aimed at improving housing supply. Work that Housing Supply Policy is responsible for includes regulation of the private rented sector, affordable housing, support for the Owner Occupied Sector and helping vulnerable people to live independently through the 'Supporting People' programme.


Housing Developments – PRS Reform, Building Safety and Climate Change Wednesday @ 11:20 AM

Mary-Lou Press

Vice President, NAEA Propertymark

NAEA Propertymark Vice President, Advisory Panel Member and Regional Executive for Northern Ireland


Presidents’ update Wednesday @ 11:50 AM

Gregory Tsuman

President, ARLA Propertymark

Greg’s lettings experience stretches back to 2002 and includes multiple industry awards including the Sunday Times Gold, The Negotiator and 'best' in the Estate Agent Guide UK. With his in-depth practical understanding of the complex lettings landscape, Greg is widely recognised as a leading figure in the industry.


Presidents’ update Wednesday @ 11:50 AM

Richard Worrall

President, NAVA Propertymark

NAVA Propertymark Auctioneer of the Year runner-up in 2010, Richard has been selling property for clients since 1986. He has been successfully selling property at auction throughout the UK including collective sales in the South West of England and also at the Network Auction sales in Central London. In addition, Richard has also conducted a number of 'on site auctions' with a wealth of experience and a passion for selling property at auction.


Presidents’ update Wednesday @ 11:50 AM

View programme

Featured session
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Location, location… optimisation

Amanda O'Brien | Content for

Find out how local search engine optimisation (SEO) boosts visibility, builds reputation and generates leads for agents. Get strategic insights, practical solutions, and actionable takeaways to help you harness the full potential of SEO, driving your agency’s visibility, reputation, and lead generation through quality blog content.

Look back at past events


Clare Yates—what a great speaker, very engaging and made it light-hearted while gaining valuable tips.

Penny Preston Lewis Haughton Wills

I think the ''Baddies'' from Trading Standards, The Property Ombudsman and GDPR updates were the most informative speakers, and had a real enjoyable approach, keeping heavy material quite light. Also meeting lots of like-minded letting agents and property professionals was nice!

Dan Alsop CGT Lettings

All speakers very good and those who had exhibitions up in the 'mingling room'. Propertymark are doing some really good work now and you can see this has been building for a few years, I especially appreciated the comms during the lockdowns and the panic of Covid. The constant communication and info was very good and really helped.

Phillip Bishop Perry Bishop

Well organised with excellent speakers and presentations. It was good to catch up with people in the industry too.  

Andy Goundry

It was the first conference I have been too and took so much away from each speaker. Loved it, great meeting such passionate people.

Becky Dutton

The talks were not too long and there were good amount of breaks throughout the day. All were very interesting and engaging, especially The Trading Standards and TPO talks. It was interesting to understand what they are doing so we can improve our standards.

Emma Sanderson

Titanic Belfast

1 Olympic Way

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