Auction as a sales strategy: Protecting pipelines, winning instructions & creating more opportunities

With market conditions continuing to challenge traditional private treaty sales, auction can provide agents with an additional route to sale that offers greater speed, security and certainty for motivated sellers.

In this session, Kash will explore how estate agents can successfully incorporate auction into their everyday sales proposition - not as a last resort, but as an additional tool to help win instructions, protect pipelines and deliver better outcomes for clients.

We will cover how to identify suitable auction opportunities, key trigger points including price reductions, withdrawals and fall-throughs, how Secure Sale auction works, reserve pricing, legal packs, buyer commitment and the benefits available to both sellers and agents.

The aim is for attendees to leave with a clearer understanding of when auction should be introduced, how to position it confidently with sellers and how it can work alongside private treaty as another effective sales solution.

Pattinson Auction: End-to-end property auction solutions

Add our award-winning property auction facility to your property service portfolio

Speaker

Kashif Awan

National Sales Manager, Pattinson Auction

With nearly two decades of experience across estate agency, business development, and property auctions, Kash leads Pattinson Auction's nationwide Business Development team, with responsibility for growing and developing estate agency partnerships across the UK. Working closely with both Pattinson bdm team and partner agents across the country, Kash takes a hands-on approach to coaching, performance and relationship development, helping teams identify more opportunities where auction can deliver a successful outcome for sellers. His focus is on building strong, long-term partnerships, developing high-performing teams and creating sustainable growth through training, engagement and excellent service.