London mayor launches ambitious plan to end rough sleeping for good

Backed by £17 million in UK Government funding, the strategy will refurbish empty homes, expand support hubs and offer help before people are forced onto the streets. Propertymark supports a shift from crisis response to early intervention. We campaign for local authorities to prioritise a housing-led approach and increasing engagement with our members, who are well placed to help identify at-risk tenants and support local efforts to improve access to the private rented sector (PRS).

Homeless man counting change

New approach backed by investment

Under the mayoral plans, a new network of Ending Homelessness Hubs will be created across London to provide round-the-clock support, with a dedicated phone line to help people access services before they are forced to sleep rough. More support workers will be based in community settings such as food banks and day centres to identify and assist people earlier.

City Hall’s budget for tackling rough sleeping will rise to £44.8 million in 2025/26, five times more than when the mayor took office, emphasising the importance of this new direction.

The role of the private rented sector

Research undertaken by the Local Government Association shows that over 4% of properties across England were unoccupied in 2022, amounting to over 1 million homes.  

The PRS has a key role to play, and should be included in homelessness prevention strategies, however, the sector must be supported with clear policies and incentives to encourage landlords to offer long-term, affordable housing solutions.

Propertymark continues to encourage the UK and devolved governments to consider measures such as tax relief for landlords who house individuals transitioning from homelessness, as well as funding for rent guarantee schemes that reduce the risks associated with letting to vulnerable tenants.

Homeless man counting change
12 Jan 2024
Local authorities must view the PRS as a key housing provider to prevent homelessness

Implications of the Renters’ Rights Bill

While the Bill is designed to enhance protections for tenants, it risks unintended consequences that could destabilise the housing market and worsen homelessness.

Propertymark supports initiatives that promote fairness and safety for renters; however, we are concerned that excessive regulation may deter landlords from entering or remaining in the private rented sector.

At a time when housing supply is already under significant strain, any further drop in available rental properties could intensify competition, push up rents, and leave vulnerable people with fewer affordable housing options. To prevent a rise in homelessness, the UK Government must strike the right balance—safeguarding tenant rights while creating a legislative environment that encourages investment and sustains rental housing availability.

Person giving homeless person in london some change
25 Jul 2024
Homelessness programmes failing to deliver value for money

Driving cross-sector solutions

To tackle homelessness effectively, Propertymark calls for stronger collaboration between local authorities, housing associations, and the private sector. A joined-up approach is essential to address root causes, improve access to housing, and ensure that individuals at risk of or experiencing rough sleeping are supported by comprehensive, wraparound services.