AI vs Automation? Understanding the best solution for every agency challenge

In this practical 30-minute session, Fraser Sutherland from SME Professional will cut through the hype to explore where AI genuinely adds value, where traditional automation remains the better solution, and why choosing the right technology is far more important than simply choosing AI.

The session will demonstrate how the best outcomes often come from combining AI with proven automation, workflows and integrations. Using real-world agency examples, Fraser will examine common challenges to deliver a better customer experience.

Explore where AI excels as well as the many situations where conventional automation is faster, more reliable, more cost-effective and easier to govern. It will also show how both technologies can work together to deliver better results than either could achieve alone.

Attendees will leave with a practical framework for evaluating new technology, separating genuine innovation from marketing spin, and making commercially sensible decisions that improve efficiency, service and profitability.