How will vendors use AI Search in 2027 to choose an agent?

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Discover how vendors will increasingly use AI Search in 2027 to research, compare and choose estate agents, and what agents need to do now to ensure they are the ones AI recommends.

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GeoCale: Google Business Profile Optimisation

GeoCale provide local SEO and Google business profile optimisation – helping you to be found in your town.

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Ben Marley

Founder, GeoCale

Ben is a digital strategist and thought leader specialising in how people discover, evaluate and choose businesses online. With over a decade of experience across search, reviews and platform-driven visibility, he has worked with some of the UK’s most recognisable digital brands. Ben is the founder of GeoCale, where he helps organisations understand how platforms like Google shape trust, reputation and decisions before a website is ever visited. He’s known for cutting through hype to explain digital behaviour change and visibility in an AI-driven search landscape.       
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