GeoCale: Google Business Profile Optimisation
Unlike traditional SEO or broad digital marketing, our approach is deliberately exclusive. We partner with just one estate agency per town.
That focus allows us to align our strategy entirely around a single brand, protecting our clients from internal competition and ensuring every improvement we make strengthens their position alone. When we work together, we’re not balancing priorities across multiple agents in the same market, we’re building one clear local authority.
Our work centres on how modern homeowners actually choose an agent. Increasingly, decisions are made inside Google itself. Reviews, activity, imagery and credibility signals are assessed long before a website visit or phone call. We optimise and actively manage Google Business Profiles to ensure our clients are visible, trusted and compelling at the exact moment a homeowner is deciding who to contact.
The result is local SEO that delivers measurable return on investment. Improved map visibility, stronger brand presence, higher-quality enquiries and reduced reliance on portals and paid advertising. Because Google Business Profile sits at the centre of local discovery, small improvements compound quickly, making it one of the most cost-effective digital investments an estate agent can make.
GeoCale is not about hacks or short-term tactics. We focus on clarity, consistency and sustained presence, helping estate agents secure long-term local advantage in an increasingly competitive, platform-driven market.
Offer to members
Free Audit of your Google profile and local visibility