CEO’s Foreward
Elevating professional standards and member support
At the core of Propertymark’s mission is the commitment to raising professional standards across the sector. With over 18,500 memberships, our agents play a pivotal role in the housing market, helping individuals buy, sell, and rent homes with confidence. A robust regulatory framework, client money protection schemes, and ongoing professional development requirements continue to ensure that members uphold the very highest levels of integrity and service.
This year, Propertymark Qualifications continued to lead the market, offering Ofqual-recognised accreditations across multiple levels. We registered 3,422 new candidates, conducted over 7,600 exams, and celebrated the success of 1,418 new certifications. This commitment to education strengthens consumer confidence and enhances the credibility of our members.
Delivering unmatched membership value
Despite rising costs across the sector, we held membership fees at 2022 levels for a third consecutive year, reinforcing our commitment to affordability and value. Client money levies were also frozen to provide stability for members navigating a challenging economic climate.
The Propertymark One (PMOne) 2024 conference was a resounding success, bringing together over 1,500 estate and letting agents from across the UK. Industry-leading speakers, including Sarah Beeny, Daisy McAndrew, and Phil Spencer, shared insights on key market trends, while breakout sessions provided practical tools for business growth. Additionally, the launch of Company Advantage—a tailored benefits programme for business owners—demonstrates our focus on supporting members at every stage of their professional journey.
Our regional events programme expanded significantly, delivering 20 regional conferences and four regional meetings, attended by over 3,000 delegates. These free-to-attend events facilitate local networking and ensure that every member has access to the latest industry insights. Meanwhile, our in-house Lettings Helpline, which handled 17,500 member calls this year, continues to be an indispensable resource, offering tailored guidance on regulatory compliance and best practices.
A respected voice in industry advocacy
Propertymark remains a powerful advocate for the sector, ensuring that policymakers understand and address the needs of property professionals. In 2024, our Policy and Campaigns team engaged in over 325 stakeholder meetings, responded to 37 government consultations, and provided 30 parliamentary briefings on critical issues, including rental reform, tax policies, and market transparency.
Our direct engagement with legislators—through 20 meetings with Ministers—has been instrumental in shaping regulatory frameworks that benefit both agents and consumers. Additionally, our proactive response to local authority licensing schemes and economic crime prevention efforts reinforces our reputation as a key influencer in property sector governance.
Raising public awareness and media influence
This year saw an 82% increase in media reach, with over 93 billion media impressions, solidifying Propertymark’s position as the authoritative voice of the industry. Our partnership with Move iQ and Phil Spencer has further strengthened consumer trust, directing homebuyers, sellers, and landlords toward qualified, regulated agents.
Through a dynamic mix of television appearances, radio interviews, social media campaigns, and podcasts, we ensured that key industry messages reached the right audiences at the right time. These efforts have helped to elevate Propertymark’s public profile and reinforce the value of membership.
Future-proofing Propertymark
As the property landscape continues to evolve, we remain committed to innovation and long-term sustainability. This year, we expanded our industry partnerships to 30 suppliers, providing members with cutting-edge solutions tailored to their business needs. Revenue generated from these partnerships has been reinvested into expanding our events, enhancing digital resources, and improving member services.
In a major strategic move, we have invested in eight PropTech start-ups through a collaboration with TDS and Reach UK, ensuring that our members have access to emerging technologies that will shape the future of property transactions. Additionally, preparations are underway to launch new corporate and company membership categories, offering comprehensive support for larger firms and property businesses.
Financial strength and growth
Our financial position remains strong, with turnover increasing by 5.7% to £9.73 million and a £187,000 surplus allocated toward further investment in member services. Membership growth also continued, rising by 4.3% to 18,711, demonstrating ongoing demand for professional accreditation and industry support.
Looking forward
As we enter 2025, our priorities remain clear: enhancing professional development, expanding member services, and driving meaningful policy change. We will continue to advocate for industry improvements, invest in new resources, and build on the momentum of 2024 to ensure Propertymark members thrive in an evolving marketplace.
We extend our heartfelt thanks to our members, staff, and partners who have contributed to Propertymark’s success. Your dedication and professionalism drive our mission forward, and we look ahead with confidence to another year of progress, innovation, and growth.
Nathan Emerson
CEO, Propertymark
