CEO’s Foreword
Driving Standards and Supporting Members
Our purpose is clear: support our members and champion the highest professional standards across the sector in the public interest. With more than 18,750 memberships, Propertymark agents are at the heart of the housing market, helping people navigate life’s biggest decisions with confidence.
Through professional qualifications, ongoing development and our regulatory framework, we continue to set the benchmark for excellence in the sector. Propertymark Qualifications remains central to this work, with demand for vocational study exceeding expectations this year. Nearly 3,500 new students registered, around 7,400 exams were taken and approximately 1,500 learners achieved their qualification.
Delivering More for Members
In 2025, we focused on delivering more—higher value, greater support, and increased opportunities for our members.
We held membership fees and client money protection levies at 2022 levels for an unprecedented third consecutive year—an almost impossible task in the face of rising costs, but vital in providing stability at a time when businesses were under increasing pressure. In doing so, we effectively delivered a real-terms saving of around 17% compared to inflation. At the same time, we expanded our services, strengthened our guidance, and increased opportunities for members to connect, learn and grow.
Our flagship Propertymark One conference brought agents together from across the sector, while attendance at our regional conference programme grew by 11%, reaching capacity at some of the largest venues across the UK. Combined attendance across all events—including additional sessions focused on supporting agents through the Renters’ Rights Act—increased by more than 50%. These events go beyond sharing insight; they play a vital role in helping agents build stronger businesses and more powerful professional networks.
Meanwhile, our Lettings Helpline supported members with care as call times lengthened alongside an increase in quantity: real-time, practical support when members need it most. Topics and trends feed resources, training and CPD development, as do our digital communities which were buzzing with peer to peer learning. This is exactly the kind of responsive, member-focused service we are committed to delivering.
We launched Company Advantage—a tailored package of benefits for small to medium-sized agencies—available at three different price points. As part of the launch, we introduced a new Certified and Accredited logo in partnership with Move iQ and its founder, Phil Spencer. Fully endorsed by Phil Spencer, the mark provides a clear and trusted signal of professionalism.
This is a major initiative that I’m immensely proud of, and it’s receiving fantastic feedback from members. Many are saving money, generating additional income, AND strengthening their compliance through practical tools and tailored guidance which is improving efficiency and unlocking new opportunities for growth.
Leading the Professional Conversation
Propertymark’s influence continues to grow. We are not just responding to change—we are shaping it.
Through extensive engagement with policymakers, governments and stakeholders across the UK, we are ensuring that the experience and expertise of our members sits at the heart of decision-making. In 2025 alone, our Policy and Campaigns team delivered over 325 stakeholder meetings, responded to c40 consultations, and provided 30 briefings to politicians.
Our overall share of voice on housing in the media grew this year to 47%, cementing Propertymark’s position as the sector’s voice. Through our partnership with Move iQ, we reached 1.5 million consumers this year—a 7% increase—successfully influencing more people to choose Propertymark member agents, committed to higher standards and independent regulation for public benefit.
Investing in the Future
We are building for the future with confidence.
From expanding our network of industry partners to investing in PropTech innovation, we are ensuring our members are equipped to thrive in a rapidly evolving landscape. The development of membership, events and training provision further strengthens the support we provide and opens up new opportunities across the profession.
At the same time, we are strengthening our organisation from within, embedding our values, investing in our people, and ensuring we are ready to meet the demands of the future.
Looking ahead
We move forward with confidence and ambition. Our focus remains on delivering for our members, raising standards, and driving meaningful change across the sector in the public interest.
I would like to thank our members, staff and partners for their continued commitment and support. Your expertise, professionalism and engagement are what make Propertymark what it is—and together, we will continue to move the profession forward.
Nathan Emerson
CEO, Propertymark
