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Member feedback has highlighted the growing phenomenon of AI tools helping consumers create detailed, legal-sounding complaints in minutes. While many complaints are reasonable and well-intentioned, the speed and volume made possible by AI are creating new pressures for property agents, especially smaller firms with limited staff capacity. Propertymark is working to ensure members are supported through clear guidance, professional standards, and a strong voice with policymakers.
Joining industry leaders at FutureFinance.AI Proptech conference on 7 November 2025, our CEO, Nathan Emerson, discussed the crucial role that data quality and regulatory reform will play in driving growth and emphasised that agents need to have confidence that the digital product will have longevity before making significant investments.
By 2035, automation, AI, and digital registers will speed up transactions and strengthen fraud protection, bringing major opportunities and responsibilities for property agents. HM Land Registry’s (HMLR) ambitious plan will reshape how information is stored, verified and shared across the property sector.
Property agents throughout the UK are transforming unclaimed client funds into opportunities by donating to the Propertymark Trust, supporting industry professionals in accessing wellbeing services and earning industry-recognised qualifications.