What letting agents can learn from The Living Sector

The Living Sector has transformed the rental experience by placing residents at the heart of its proposition, setting new standards for customer experience, accessibility and professional management. But what lessons can letting agents take from its success?

The panel will explore how the Living Sector have responded to evolving tenant expectations, embraced diversity and inclusion, and used innovation to improve both resident satisfaction and operational performance. Drawing on perspectives from across the sector, the discussion will examine changing tenant behaviours, the importance of creating inclusive rental opportunities, and how agents and landlords can adapt to meet the needs of today's renters.

Rent Guarantor

We are the UK’s only London-listed rent guarantor provider.

Speakers

Manu Day

Senior Director, RentGuarantor - Living Sector

Manu has over a decade of experience in the commercial property sector with previous clients including Greystar, Canary Wharf Group, Unibail-Rodamco Westfield and Cushman & Wakefield. In roles at CoStar and Social Value Portal, he led high-value partnerships with major consultancies, asset managers and institutional investors.

Bruce Evans

Chief Commercial Officer, RentGuarantor

Having worked in the property sector since 1996, Bruce has covered pretty much all aspects of residential property, holding roles such as CEO of Lomond Capital and Managing Director at Countrywide. During his career, Bruce has opened up over 200 businesses in the UK, been involved in over 100 acquisitions (several of which he headed up) and operated right across the UK, while always retaining a strong focus in London. As Chief Commercial Officer of Rent Guarantor, he is in the unique position to be able to offer a product that has benefits for Landlords, Tenants and Living Sector Operators simultaneously.

Brendan Geraghty

CEO, Association for Rental Living (ARL)

With over 25 years' experience in architecture, design and development strategy, Brendan specialises in rental policy, customer experience and creating consumer-focused rental communities. Brendan has played a key role in developing the UK's first Rental Living Code of Practice and is a regular speaker at major industry events, championing innovation, best practice and the future of professionally managed rental housing.

Alex Gooch

Head of BTR Sales, Property Sense

Alex is Head of BTR Sales at Property Sense, helping Build to Rent operators accelerate lease-up performance and occupancy across the UK.

With experience spanning development, proptech, operations and leasing, Alex has worked alongside more than 50 operators and across 250+ residential schemes nationwide. He is passionate about the evolution of rental living, particularly the growing importance of resident experience, operational performance and the convergence of traditional residential asset classes.

Ben McBain

Director of New Business, BTR, PBSA & Co-Living

Ben has a strong background across the PBSA and BTR sectors, with extensive experience in business development, client relationship management, and marketing strategy. Having held roles with Moda and Vita Student, he has developed a deep understanding of the rental and accommodation markets. Ben also served as Business Development Manager at The Lettings Hub, where he was responsible for establishing and strengthening key client relationships while driving strategic growth initiatives.