Propalt: Sales and lettings intelligence

Propalt empowers estate and letting agents with a smarter way to grow, engage and convert, combining deeper data, lead generation, and valuation conversion tools in one platform. Whether you’re canvassing for new instructions, building a deeper understanding of your local market, or heading into a valuation appointment with confidence, Propalt provides the insights and workflows that help agents win instructions and build stronger client relationships.

With a comprehensive suite of tools, industry-leading data and AI-powered insights, Propalt brings lead generation, property research and valuation conversion together in one platform, giving agents everything they need to generate opportunities and close more business.

Complete market data that drives smarter conversations

Propalt equips agents with far more than basic listing data. Through our own API and MCP data layers, we provide meaningful context that helps agents understand their local market in depth. From Location Analysis and market signals, to our extensive Landlord Database and Propalt Trace AI, agents can move beyond surface-level ownership and uncover true portfolios, investor activity and uncover hidden opportunities. This depth of insight enables better questions, stronger conversations and more confident advice.

Lead generation that actually works, on and off market

Propalt makes generating high-quality leads simple and effective. Agents can run targeted on-market and off-market canvassing campaigns, supported by AI-powered 20:20 campaigns that promote success to the homeowners most likely to respond. My Prospects highlights past contacts who are active in the property market again, while My Leads provides a central hub for inbound enquiries generated via lead magnets, QR codes on letters, websites and social media. Together, these tools turn awareness into engagement and engagement into opportunity.

Valuation conversion with confidence and credibility

Winning instructions start long before the valuation appointment. Propalt’s property data gives agents a complete view of each property and its market context, helping them arrive informed and prepared. Our suite of professionally designed, fully white-labelled property reports for Sellers, Landlords and Buyers, including Material Information Reports, allows agents to clearly communicate value, demonstrate expertise and stand out in competitive valuation conversations.

Why agents choose Propalt

Propalt is more than a single-purpose tool. It is a connected platform that helps agents understand their market faster, engage prospects more effectively, generate higher-quality leads and convert more valuations with confidence. By bringing data, lead generation and valuation conversion together, Propalt gives agents the competitive edge they need to win business in today’s market.


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