Prime Plots Group

Prime Plots Group Limited

8-9 Bridge Street, Hitchin, Hertfordshire, SG5 2DE, Great Britain
[email protected]

www.primeplots.co.uk

Prime Plots is a specialist land and development advisory business focused on unlocking value, de-risking decisions and delivering commercially successful outcomes for landowners, developers and institutional investors. Operating at the intersection of planning, investment and development, we combine market intelligence, policy insight and strategic analysis to shape viable, high-value development opportunities. Recognised as Consultancy of the Year at the Hertfordshire Residential Development Awards 2025, Prime Plots has been commended for excellence in planning-led land consultancy, public-sector estate strategy and high-value disposals. Our award-winning work includes advising councils, Multi-Academy Trusts, and public landowners on rationalisation, compliance-led disposals, development strategy and capital receipt generation. We are fully retained on all instructions, ensuring a highly personal, director-level service throughout every project. Our consultancy is built on discretion, integrity and intelligent strategy, allowing us to provide clear, commercially grounded advice across all development sectors. Our core areas of expertise include: • Residential development land agency – strategic land, consented sites and land with development potential • PRS/BTR advisory – forward sales, bulk transactions and investor engagement • Off-market opportunities, structured disposals and complex land assembly • Planning promotion, value creation and development strategy for public and private clients Our geographic focus includes Hertfordshire, Buckinghamshire, Bedfordshire, Surrey, Sussex and North West London, with national reach on selected mandates. We advise on a wide range of assets, from small infill plots to major multi-phase residential and institutional-grade PRS/BTR portfolios. Prime Plots brings clarity, creativity and commercial discipline to every instruction. Our approach goes beyond traditional marketing: we focus on positioning assets correctly, identifying constraints and opportunities early, understanding policy shifts, navigating planning dynamics and matching the right parties at the right point in the development cycle. This planning-led, intelligence-driven method consistently enhances land value and reduces risk for our clients. We work with landowners seeking structured advice, developers looking for new opportunities, and public-sector bodies aiming to rationalise their estates, support educational outcomes or generate capital receipts. Whether representing a private landowner, a developer, an investor or a public authority, we provide transparent advice backed by deep experience and evidence-based decision-making. Prime Plots was founded in 2016 and operates from Hitchin, Hertfordshire, serving a wide range of clients across the South East. Our specialist knowledge includes Development Land Agency, Strategic Land, PRS, BTR, Forward Sale, Commercial and Institutional Land, Off-Market Promotion, Land & New Homes, and Development Finance. Website: www.primeplots.co.uk Telephone: 01462 877777 Head Office: Hitchin, Hertfordshire

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