This report is based on responses to a survey of Propertymark member agents. Analysis is based on data provided by around 30 agents across the UK and a variety of third-party data including data from the Bank of England, ONS and HM Land Registry.
“As the wider economy continues to progress forward, it is extremely pleasing to witness the profession remodelling and investing to meet future consumer demand. The uptake of online and digital methodology is nothing short of impressive and sets the profession in good standing for growth right the way across 2026.
“While there were aspects to consider in the Autumn Budget across the final quarter of 2025, details proved evolutionary rather than revolutionary for both buyers and sellers. Now that any uncertainty has mostly subsided, and with the base rate continuing to track more favourably, the groundwork is firmly set for an encouraging start to the new year.”
“The wider economy continues to play an influence in the minds of many consumers; however, key aspects are generally moving in the right direction, especially concerning the current base rate.
“While 2025 has brought challenges, the foundations now feel a little more assured, as we head into the new year. It remains pleasing to see the profession continue to deliver innovative solutions, especially concerning the take-up of online interaction.
“The sector continues to explore and deliver new ideas to best serve both buyers and sellers in a modern-day society. Over the last few years, people have increasingly chosen to take a ‘digital first’ approach to all aspects of their lifestyle, and the foundations are firmly in position to exceed expectations regarding the growth of auctioneering as a robust method to complete on a transaction efficiently and resourcefully.”
