Fact Sheet: Discrimination in the rental market (Wales)

Propertymark has worked tirelessly to ensure members’ voices are heard, practical concerns are addressed, and reforms are workable as the UK and devolved governments have pushed ahead with major legislative changes. Long-standing challenges around supply, affordability and standards have remained firmly in focus, and we will continue to scrutinise legislation, challenge unclear proposals and provide practical guidance to support members as reforms move from policy into practice across the UK.

Despite acknowledging concerns from Propertymark and others that property firms find pricing more complex because of tax, fees, and other variables, the Competition and Markets Authority (CMA) has pressed ahead with publishing generic guidance on price transparency under the Digital Markets, Competition and Consumers Act 2024. From 6 April 2025, the DMCCA replaced the Consumer Protection from Unfair Trading Regulations, so the CMA’s approach will shape day to day advertising for every agent.

The legislation gained Royal Assent on 27 October 2025. Implementation will be staged via secondary legislation, and the UK Government has stated it will allow time for a smooth transition and engage the sector on commencement dates. Propertymark has hit the ground running, with training, events, and downloadable resources to support the sector through the most significant transition in private renting for a generation.

Hackney Council is consulting on plans to introduce two new five-year licensing schemes in the private rented sector (PRS) from early 2026, arguing that they will improve standards. Propertymark supports the aim of raising housing standards, but we strongly urge Hackney and other local authorities to rethink their approach. A healthy PRS is fundamental to meeting growing housing demand, and under-resourced licensing schemes too often end up penalising good landlords and agents while allowing poor practice to persist.