Back to normal? Summer market shows signs of cooling

HOUSING REPORT: Last month, we saw the first confirmed indications that high demand is easing across the UK, with some home sellers now finding they may have pitched their prices too high for the current market.

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Seasonal trends re-emerge

The number of new buyers registering per member branch in June seems to have echoed levels seen in the winter months, with more of a peak over spring. This is what estate agents would expect from a traditional market. Supporting this trend, the average number of viewings per property has fallen from 6.2 in April to 4.4 in June—a reduction of 29 per cent.


No dent in sales agreed

There were nine sales agreed on average per member branch in June—the same number as the previous two months. This figure is also in line with the pre-pandemic average for June of nine (based on 2010-2019 figures).

Sales agreed as a percentage of stock remains high at 33 per cent in June. This is compared to the pre-pandemic average of 17 per cent of stock sold in the month of June between 2010 to 2019.

However, some buyers are starting to secure homes under the asking price, with 27 per cent of branches now reporting that most sales were completed below asking price compared to a low of just 15 per cent in March.

For the past two years agents have seen a relentless market which defied patterns that we as practitioners had become accustomed to. However, this summer is seeing seasonal trends return. This cooling down is allowing the number of homes available to buy to recover, and interestingly, a subtle but telling change is in the prices being achieved.

Compared to March 2022, this month has seen a 12 per cent increase in the number of agents reporting that the majority of their sales were agreed below asking price.

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Nathan Emerson CEO | Propertymark
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